Called ‘Everything Is Fine’, the campaign was created by Mother and Biscuit Filmworks x Revolver with the musical directed by Steve Rogers.
The tongue-in-cheek production set in contemporary Britain navigates relatable situations that are reported daily in news headlines.
It will run across streaming, online video and social while an out-of-home execution will run in London, Manchester and Liverpool.
“We wanted to connect with Brits on a cultural level and show up with a high level of craft and clarity...,” said Coinbase group creative director, Jean Morrow.
“The campaign uses humor and a fair amount of dancing to inspire an important conversation: are there alternatives to the existing financial system? And where can crypto fit in to give regular people more options and control?”