Coinbase and Aardman have teamed for the Human Nature advertising campaign, which launches this month across broadcast (including WNBA games), digital, and social channels.
The social stop-motion series aims to find out if talking critters can help people understand the challenges of the traditional financial system, and present cryptocurrency as a tool to increase their financial freedom.
The seven films in the series reflect conversations people may have today across the US through the lens of the animal kingdom. The team at Aardman matched voice overs from real people conversing about their everyday financial concerns.
The casting for the series consisted of over 70 self-tapes and nine full-length interviews featuring 36 cumulative hours of conversation. Aardman built the narrative and chose critters based on voices without seeing the speakers’ faces or surroundings. The animators shot between 60 – 70 frames a day, and created 28 puppets with 416 mouth replacements. Aardman created a total of 16,400 frames across the entire production.